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Indigo Books & Music: Organic, Inc: Natural Foods and How They Grew, Organic Foods and Organic Consumption

Organic, Inc.: Natural Foods and How They Grew Organic, Inc.: Natural Foods and How They Grew

Who would have thought that a natural food supermarket could have been a financial refuge from the dot-com bust?

But it had. Sales of organic food had shot up about 20 percent per year since 1990, reaching $11 billion by 2003 .

 Whole Foods managed to sidestep that fray by focusing on, well, people like me. Organic food has become a juggernaut in an otherwise sluggish food industry,

growing at 20 percent a year as products like organic ketchup and corn chips via for shelf space with conventional comestibles.

But what is organic food? Is it really better for you? Where did it come from, and why are so many of us buying it?

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